In this webinar, you’ll learn the importance of having a well built website from a lead generation standpoint. Employing a CMS is one way to ensure that your website is always driving qualified leads. We’ll cover the basics of search engine optimization and paid search, and the role a CMS plays in making these efforts successful. Some of the topics we’ll cover include:
This webinar was prepared by Wakefly and presented in conjunction with Telerik.
Topics covered in this webinar:
- What is Search Engine Optimization (SEO)?
- What do Search Engines look for?
- Optimizing your web site
- Measuring success through web analytics
- Improving organic search result ranking
- Importance of expressive URLs
- How does a CMS make complying with SEO best practices easy?
- How do you constantly improve the performance of your website?
- How does a CMS make it easy to quickly launch new landing pages?
- How does a CMS help you initiate social media, like a blog, on your website?
- How does a CMS help with pay-per-click (PPC) campaigns?
- How can a CMS help measure page effectiveness through A/B testing?
Thanks so much to Jeetu Mahtani and Jon Baer (Wakefly) for preparing and presenting this webinar!
